Business case:

The need:  

Several day-to-day physical situations and/or insufficient physical activity known as the "office lifestyle" lead to the weakening of the human body core muscles. This may cause several health issues such as lower back pain, skeleton abnormalities, digestion problems, unoptimized posture and musculoskeletal pressure and damage. 

Many consumers find it hard to allocate the time to work out routinely. 

The Opportunity and Vision:

Improve consumers life quality. 

Design, produce and market a mini sensor that will act as a training device and/ or as a concealed gentle reminder for better day-to-day health management, core muscle building, and posture correction. Increase safety during several physical activities.

Build a global distribution and a recognized brand.